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Author SHA1 Message Date
hsiegeln
e3383471d1 docs(specs): cameleer website relaunch design (2026-04-25) 
Structural relaunch of the homepage to address the conversion gaps
identified in the post-launch design review:

- Single H1 (kill the rotating one)
- New social proof strip (founder quote + design-partner CTA)
- 3 AM walkthrough section with before/after split (replaces
  DualValueProps + ProductShowcase)
- Pricing tier rename: Trial / Starter / Scale / Enterprise
- Pricing teaser slimmed to 2 cards on the homepage
- Pun budget cut from 5+ to 1 (eyebrow pill survives)

Static stack, hosting, and security posture unchanged from the
2026-04-24 spec.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
 2026-04-25 02:26:46 +02:00
hsiegeln
01cf23f2f6 docs: copy + brand refresh spec — reposition as hosted Camel runtime 
Reframe the homepage from "observability tool" to "hosted runtime platform
for Apache Camel with observability baked in" — matching what the product
actually is across cameleer, cameleer-server, and cameleer-saas.

- Thesis: "Run Apache Camel without running Apache Camel."
- Three rotating Hero positioning lines (slow fade, reduced-motion aware).
- Two strategic humor pops (Hero kicker + FinalCTA), rest stays serious.
- Drop implementation jargon (-javaagent, Docker, ByteBuddy, etc.) from
  the landing page; keep Camel-audience vocabulary (routes, processors,
  exchanges, replay).
- Replace placeholder topographic-wave icon with the real Cameleer product
  logo (camel + cameleer figure + compass rose) from design-system/assets.
- Section-by-section copy changes for Hero, DualValueProps, HowItWorks,
  WhyUs, PricingTeaser, FinalCTA.

No architecture changes; content + asset refresh only.
 2026-04-24 23:28:10 +02:00
hsiegeln
e15408b498 Initial design spec for cameleer.io marketing site 
Captures brainstormed architecture: Astro 5 static site on Hetzner
Webhosting L, Cloudflare profile B (WAF, rate limit, HSTS, security
headers), redirect-to-Logto auth at auth.cameleer.io. Four pages (home,
pricing, imprint, privacy), English-only with i18n-ready scaffold, no
analytics in v1. Homepage uses dual-register 6-section weave serving
both manager and engineer audiences at every scroll depth.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>
 2026-04-24 16:13:47 +02:00