relaunch-2026-04-25 #4

hsiegeln · 2026-04-25T08:08:38+02:00

hsiegeln commented

2026-04-25 08:08:38 +02:00

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hsiegeln added 14 commits 2026-04-25 08:08:38 +02:00

docs(specs): cameleer website relaunch design (2026-04-25) e3383471d1

Structural relaunch of the homepage to address the conversion gaps
identified in the post-launch design review:

- Single H1 (kill the rotating one)
- New social proof strip (founder quote + design-partner CTA)
- 3 AM walkthrough section with before/after split (replaces
  DualValueProps + ProductShowcase)
- Pricing tier rename: Trial / Starter / Scale / Enterprise
- Pricing teaser slimmed to 2 cards on the homepage
- Pun budget cut from 5+ to 1 (eyebrow pill survives)

Static stack, hosting, and security posture unchanged from the
2026-04-24 spec.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

docs(plans): cameleer website relaunch implementation plan ad4288c3ed

Twelve atomic tasks, each ending with its own commit:
  1. Add scroll-behavior:smooth to global.css
  2. Create SocialProofStrip.astro
  3. Create ThreeAmWalkthrough.astro
  4. Rebuild Hero.astro
  5. Slim HowItWorks.astro
  6. Refresh WhyUs.astro
  7. Rebuild FinalCTA.astro
  8. Refresh PricingTeaser.astro
  9. Refresh /pricing.astro tier names
 10. Wire new sections into index.astro
 11. Delete DualValueProps + ProductShowcase
 12. Run full quality gates

Order is build-safe: each task leaves the build green.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

feat(styles): enable smooth in-page anchor scrolling ce314adf2d

Adds html { scroll-behavior: smooth } with a prefers-reduced-motion
override. Required for the relaunch hero's 'See it in action' anchor
CTA to feel natural.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

feat(sections): add SocialProofStrip component 29c2d13776

Founder pedigree quote plus design-partner mailto CTA.
Uses auth.salesEmail (not auth.salesMailto) so we can pass a subject.

Two PENDING gates documented in the component:
  - [Founder Name] placeholder
  - 'ex-nJAMS' wording subject to trademark clearance

Component is created but not yet wired into index.astro.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

feat(sections): add ThreeAmWalkthrough component 54bbb46755

Replaces DualValueProps + ProductShowcase with a single before/after
split: a styled <pre> block (the 'without' state) next to the
existing /product/error-detail.png screenshot (the 'with' state).
Three short callouts below.

Section anchor #walkthrough is the target for the Hero's
'See it in action ↓' secondary CTA (added in Task 4).

The 'without' panel is implemented as a styled <pre> per the spec —
no asset production required. A future phase may swap to a recorded
terminal screencap; that swap is a one-component change.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

feat(hero): single H1, annotation pins, microline, anchor CTA d67a89bacb

- Drop the rotating headline and its <script> block
- Replace with single category-defining H1: 'Ship Camel integrations.
  Sleep through the night.'
- Add price microline under the CTAs (14-day trial · from €20/mo)
- Replace 'Sign in' secondary CTA with 'See it in action ↓' anchor
  to #walkthrough
- Add three numbered annotation pins overlaid on the screenshot,
  with a 3-up legend below the image (correlation ID, failure
  context, error pinned)

The eyebrow pill is retained — the only surviving camel pun on
the homepage per the pun-budget decision in the spec.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

refactor(how-it-works): slim repetitive 'no SDK' boilerplate 0ad067847c

The 'no code changes / no SDK / no rewrite' line is already said
clearly in the Hero subhead and the WhyUs cards. Repeating it on
step 1 of HowItWorks adds nothing. Step 3's tail 'Nothing to
instrument. Nothing to maintain.' is two sentences saying the
same thing — both removed.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

refactor(why-us): drop 03:00 watermark, reword card 2 b1b6b52f3f

The decorative giant '03:00' watermark on card 2 plus its 'live'
ops-desk timestamp gimmick was the third repetition of the 3 AM
metaphor on the homepage — the post-launch review flagged that
five hits turns a sharp pain point into a slogan.

Card 2 reworded to lead with 'operated integration in production
for 15 years' — same pedigree claim, no second 3 AM reference.
The walkthrough section already does the 3 AM beat in full.

Card 1 unchanged.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

refactor(final-cta): bookend the hero, drop camel pun 04b930de62

H2 now echoes the Hero (intentional bookend pattern). Sub line
loses the 'No camels harmed' aside. Single primary CTA — no
secondary.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

refactor(pricing-teaser): rename tiers, show only 2 cards 5f06e5ccad

- Tier rename: MID → Starter (Scale and Enterprise live on /pricing).
- Homepage shows Trial + Starter only. Starter retains the
  ★ MOST POPULAR ribbon.
- 'See full comparison →' inline link replaced by a clearer
  'See all plans (Scale, Enterprise) →' line below the cards.
- Trial card price stays 'Free'; the tier name stays honest about
  the 14-day cap.

The full /pricing.astro page still shows all four renamed tiers —
updated separately in the next commit.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

refactor(pricing-page): rename tiers Trial/Starter/Scale/Enterprise 21c1122369

Customer-facing tier names replace the internally-coded
MID/HIGH/BUSINESS labels. Pricing structure (envs, apps,
retention, features) is unchanged. CTA labels updated to match.

The 'Everything in X' feature lines reference the new neighbour
names. Footer note 'HIGH and BUSINESS' updated to 'Scale and
Enterprise'.

Verified: dist/ contains no remaining MID/HIGH/BUSINESS strings.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

feat(homepage): wire SocialProofStrip + ThreeAmWalkthrough 9cded54ce3

Updates the homepage section order to the proof-first arc:
  Hero → SocialProofStrip → ThreeAmWalkthrough → HowItWorks
  → WhyUs → PricingTeaser → FinalCTA

The retired DualValueProps and ProductShowcase imports are dropped
here; the unused .astro files themselves are deleted in Task 11.

Page <title> + <meta description> updated to lead with the new H1.

Verified: dist/index.html contains the #walkthrough anchor target.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

chore(sections): delete retired DualValueProps + ProductShowcase

ci / build-test (push) Failing after 3m44s

Details

8dec3e792a

These two sections were collapsed into ThreeAmWalkthrough.astro
(Task 3). No remaining consumers — removed from the tree.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

perf: replace 1.5 MB cameleer-logo.svg refs with optimised PNGs

ci / build-test (push) Successful in 3m44s

Details

ci / build-test (pull_request) Successful in 4m17s

Details

203e4bfb41

The Inkscape-exported cameleer-logo.svg in public/ is 1.5 MB —
loaded eagerly in the SiteHeader (32×32) and Hero (64×64), it was
the dominant hit on the homepage's largest-contentful-paint. The
relaunch's added above-the-fold DOM nudged Lighthouse perf from
0.95 to 0.92 and tipped CI's >=0.95 threshold red.

Switch all four SVG references to the pre-optimised PNG icons that
already ship in public/icons/:
  - SiteHeader (32-displayed): /icons/cameleer-48.png   (4.4 KB)
  - Hero       (64-displayed): /icons/cameleer-192.png  (36 KB)
  - SiteFooter (24-displayed): /icons/cameleer-32.png   (2.4 KB)
  - BaseLayout favicon link: drop the SVG, keep the existing
    32 PNG fallback (already declared on the next line).

Local Lighthouse (http-server, no gzip) before: perf 0.72,
LCP 10.0s. After: perf 0.94, LCP 1.6s. CI on Linux + LH static
server should comfortably clear the 0.95 gate.

The SVG file itself is left in place — unreferenced, but kept in
case any external link still points at it.

Co-Authored-By: Claude Opus 4.7 (1M context) <noreply@anthropic.com>

hsiegeln merged commit 3b184488bb into main

2026-04-25 08:08:54 +02:00

hsiegeln referenced this issue from a commit

2026-04-25 08:08:55 +02:00

Merge pull request 'relaunch-2026-04-25' (#4) from relaunch-2026-04-25 into main

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Reference: cameleer/cameleer-website#4