Files
cameleer-website/docs/superpowers
hsiegeln 01cf23f2f6 docs: copy + brand refresh spec — reposition as hosted Camel runtime
Reframe the homepage from "observability tool" to "hosted runtime platform
for Apache Camel with observability baked in" — matching what the product
actually is across cameleer, cameleer-server, and cameleer-saas.

- Thesis: "Run Apache Camel without running Apache Camel."
- Three rotating Hero positioning lines (slow fade, reduced-motion aware).
- Two strategic humor pops (Hero kicker + FinalCTA), rest stays serious.
- Drop implementation jargon (-javaagent, Docker, ByteBuddy, etc.) from
  the landing page; keep Camel-audience vocabulary (routes, processors,
  exchanges, replay).
- Replace placeholder topographic-wave icon with the real Cameleer product
  logo (camel + cameleer figure + compass rose) from design-system/assets.
- Section-by-section copy changes for Hero, DualValueProps, HowItWorks,
  WhyUs, PricingTeaser, FinalCTA.

No architecture changes; content + asset refresh only.
2026-04-24 23:28:10 +02:00
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