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@@ -53,7 +53,7 @@ The relaunch's H1 leans Manager-outcome on purpose — the IT Manager is the che
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The original site shipped with no social proof. This relaunch can't fix that with logos or attributed customer quotes — **none are ready to publish**. The two anchors we *can* lean on:
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1. **Founder pedigree** — "15 years building integration monitoring for banks, insurers, and logistics operators." No prior-product name is used. The pedigree claim stands on the years and the customer-segment, not on a brand reference.
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1. **Founder pedigree** (nJAMS lineage). Subject to trademark clearance — same gating as `WhyUs.astro`'s existing comment. Until cleared, the wording is held in a `<!-- PENDING -->` HTML comment.
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2. **Design-partner program**. Reframes the pre-customer state as a feature ("hand-picked early partners"), with a `mailto:` CTA to `PUBLIC_SALES_EMAIL` that the visitor can use to apply.
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Both anchors live in a new dedicated **Social Proof Strip** section (§6.2) immediately below the hero.
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@@ -118,12 +118,14 @@ Order is deliberate — see §11 for the rationale (proof-first arc: hero → wh
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- **Eyebrow** (mono, amber, ~12px): `// Built by people who've done this before`
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- **Quote block** (italic, ~17px, max 62ch, accent-colored 3px left border, padding-left ~20px):
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> *"We spent 15 years building integration monitoring for banks that couldn't afford downtime. Cameleer is what we'd build today — purpose-built for Apache Camel, no retrofit."*
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- **Attribution** (~13px, muted, mono): `— [Founder Name], co-founder`
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- **Attribution** (~13px, muted, mono): `— [Founder Name], co-founder · ex-nJAMS`
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- **Below attribution** (~24px gap, then a single `mailto:`-styled CTA in mono+cyan): `Apply to the design-partner program →`
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**`<!-- PENDING -->` gates** (do not ship without resolving):
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- `[Founder Name]` is a placeholder. Must be filled in pre-publish.
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- `[Founder Name]` is a placeholder.
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- `ex-nJAMS` mention is gated on trademark clearance (same as `WhyUs.astro`'s existing §10 caveat).
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- Either gate may be deferred by removing the affected line — the section still works as "pedigree quote, design-partner CTA" without the nJAMS-specific phrase.
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**Design-partner CTA target**: built inline in `SocialProofStrip.astro` using `auth.salesEmail` (not `auth.salesMailto`, which has no subject helper):
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@@ -370,13 +372,15 @@ A traditional SaaS layout (features → benefits → how → pricing) would put
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- [ ] `prefers-reduced-motion: reduce` disables the hero-mark sway and any tile-rise animations (existing handling preserved).
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- [ ] Tab focus order on the homepage is: nav → hero primary → hero secondary → social-proof CTA → walkthrough CTA targets … → final CTA.
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- [ ] All `mailto:` links open with the correct subject (design-partner CTA + sales contacts).
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- [ ] Trademark `<!-- PENDING -->` gate in `SocialProofStrip.astro` and `WhyUs.astro` is reviewed before publish.
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- [ ] Founder name placeholder is filled in `SocialProofStrip.astro` before publish.
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**Pre-publish blockers** (recorded in code as `<!-- PENDING -->` HTML comments):
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1. `[Founder Name]` placeholder in `SocialProofStrip.astro` — must be replaced with a real name.
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2. nJAMS / `ex-nJAMS` wording — must clear trademark review (existing pattern from `WhyUs.astro`).
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This is deliberately surfaced as a code-level TODO rather than a spec-level open question so the operator can't accidentally publish with the placeholder intact.
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These are deliberately surfaced as code-level TODOs rather than spec-level open questions so the operator can't accidentally publish with the placeholders intact.
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---
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